California Naturals has teamed up The Hive in Hoboken, NJ, to bring you a Coconut Cream Cinny – an ooey-gooey, coconut-y cinnamon roll inspired by their Classic Coconut scent. The totally drool-worthy cinnamon rolls will be available for purchase from 5/2 to 6/1.
To celebrate the collaboration, California Naturals will be popping up at The Hive Hoboken location on May 10th offering visitors free Coconut mini shampoos (while supplies last), a free Coconut Chai for the first 100 people and epic shower doodle moments for all. Attendees will also have the chance to win a Target or Ulta gift card by tagging the brand on social @californianaturals on event day.
When: Saturday, 5/10, 8am – 4pm
Where: The Hive, 1000 Park Ave. Hoboken, NJ 07030
About California Naturals
Born in Summer 2023, California Naturals is a mass market lifestyle brand delivering thoughtfully-formulated, naturally-derived hair and body care products infused with a healthy dose of West Coast cool. Throughout the years of her career working in prestige beauty, founder Shelby Wild came to realize that clean, safe, and natural personal care wasn’t priced for everyone, and simply felt elitist. Coupled with the belief that getting ready should be a pleasant pause, not a daily labor – and that great products should work for the entire family – she set out to create luxury-level formulas, and then priced them all under $12. California Naturals believes this level of radical accessibility is long overdue, and is proud to offer a line of products that can live in everyone’s homes.
California Naturals, who recently partnered with actor Owen Wilson as an investor, advisor and Chief Shampoo Officer, uses food-grade fragrance (one of the only hair care brands to do so!) and 100% PCR packaging. Their formulas feature 90%+ naturally derived ingredients and are free from sulfates, parabens, and silicones. You can find California Naturals in Target stores nationwide, select CVS stores and on TheCaliforniaNaturals.com.
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